Yesterday, the WSJ posted an article called “An Expat’s Exotica.” It basically contends that expat havens such as Beijing and Shanghai are no longer considered “exotic” by Western standards because so many Westerners now live there and because these cities can now accommodate the familiar Western lifestyle. The author exalts those who veer off the beaten path, living in exotic places such as Changsha, Hunan or Wuhan, Hubei. He highlights a woman named Janie Corum, who is “pioneering the vast region for American businesses, striving to create a more comfortable environment (emphasis added),” paving the way for Westerners to discover China’s “remote corners.”
This is the most ridiculous piece of journalism I have encountered in a while. That people still label countries (or parts of countries) as “exotic” is beyond me. Granted, much of Asia is still a mystery to many Westerners, but that is no excuse to call a culture exotic.* If anything, it a) just proliferates the need among Westerners to “understand” a supposedly mysterious and remote culture by infiltrating or dominating a foreign civilization (a la imperialism, colonialism), and b) perpetuates the notion of “Orientalism,” a European concept invented to label Asia as a place of exoticism, romance, and ancient mystique (see, for example, Edward Said’s Orientalism).
While there is a need to understand different cultures, and while a great way to understanding those cultures is to immerse yourself within it, it is not acceptable to frame those cultures as “the other,” something so profoundly new and in contrast to ordinary Western customs. The colonialistic/taming-the-exotic-for-the-West actions that follow this mindset that this article suggests we (as Westerners) do should not be spread, but countered.
Any thoughts, comments, critiques, counter-arguments welcome.
*I admit, Chinese people also exotify Westerners to some extent. To many Chinese, they are all blonde-haired, blue-eyed moneyed beauties. However, in my experience I have yet to encounter a Chinese person who has wanted to explore the free West and debunk their mysterious, rich, contemporary lifestyle.
